I love bringing structure and personality to information through design. My focus is on creating visuals that are clean, engaging, and true to the brand’s identity.
Background Information
This project was completed during my time at FluidOne in 2025. I was responsible for designing a series of AI course sheets created for customers who had signed up to learn how to adopt AI into their business. I created a template to follow through the course sheets as well as custom icons. The designs formed part of a wider marketing campaign promoting AI awareness and education.
You can find more information about this project below;
The goal was to develop visually cohesive learning materials that made complex AI topics easy to digest.
My task was to design clean, professional layouts that reflected FluidOne’s brand identity while guiding users through the learning journey in a structured and engaging way.
This project took approximately one week, including the concept phase, design creation, and several feedback rounds to ensure consistency with the wider campaign’s visual direction.
I began by studying existing campaign visuals to ensure design alignment.I also reviewed examples of online course design and educational resources from leading tech brands.
A key insight was that readability and flow mattered as much as aesthetics as customers engaged more when the visual hierarchy guided them naturally through the content. This is something I made sure to implement in the designs.
The main challenge was balancing educational depth with visual simplicity.
I needed to ensure the designs enhanced comprehension without cluttering the page. I addressed this by using consistent colour coding, spacing, and iconography to support clear navigation and focus.
The final designs successfully supported FluidOne’s AI adoption campaign, helping customers understand and apply AI in their business environments.
This project strengthened my ability to design with intent, turning information into visuals that educate, engage, and align with a broader marketing narrative.
I love bringing structure and personality to information through design. My focus is on creating visuals that are clean, engaging, and true to the brand’s identity.
