I love turning information into stories that resonate with its intended audience.
My writing blends creativity and clarity to make even the most technical topics approachable and engaging.
Background Information
These blogs were written during my time at FluidOne, a UK-based technology company specialising in connectivity and digital infrastructure.
They were written to be published in industry magazines across the UK, extending the brand’s reach and credibility.
You can find more information about these below;
The main goal was to create thought-leadership content that simplified complex technical topics for readers, from AI to connectivity, while aligning with the brand’s SEO and GEO strategy.
Each blog took around 3 to 5 days to complete, from topic research and brief creation to writing, editing, and stakeholder review.
Balancing technical precision with creative readability was the biggest challenge.
I solved this by interviewing internal experts and testing different headline and structure styles to find what resonated best with the audience.
My process involved researching competitor content, analysing keyword trends, and working closely with technical teams to ensure accuracy.
One key insight was that readers engaged most with blogs that used relatable analogies and a conversational tone to explain technical ideas.
The published blogs not only increased brand awareness but also supported FluidOne’s authority within the tech space.
This project strengthened my ability to turn complex information into clear, engaging stories; a skill I now carry into every piece of marketing content I create.
